Faculty teaching on the Services Marketing Master's of Science

Mike Morgan B Phil BA (Hons)
 

Course Leader - MA European Tourism Management & MSc Services Marketing, Leisure Marketing

Subject Interests

• Services Marketing
• Marketing Communications
• International Marketing
• B2B Relationship Marketing

Research Interests

• Leisure and Tourism Marketing
• Destination Marketing
• Interorganisational Relationships in Spectator Sports Marketing
• The Consumer Experience in Leisure and Events
• Higher Education for the Experience Economy
 

Membership

• Member of Maison de la France UK Tourism Advisory Panel
• Member Chartered Institute of Transport
 

Selected Publications

• Morgan, M. (2004). Quality and sustainability in established destinations: who pays?. Theobald, W.F (ed). Global Tourism: The Next Decade (Third Edition). Butterworth Heinemann.
• Morgan, M. (2004). From production line to drama school: higher education for the future of tourism. International Journal of Contemporary Hospitality Management, 16(4), 91-115.