Services Marketing Master Degree Contents

Key Facts of the Master's of Science in Services Marketing include:

- A course incorporating the latest developments in marketing theory and practice for service-orientated organisations
- Distance learning approach to enable students to combine study with employment
- Substantial credit given for students already qualified to Chartered Institute of Marketing Diploma level

Course Contents of the Master's of Science in Services Marketing include:

Taught Element

- Analysing the Services Marketing Environment
- Integrated Marketing Communications for Services
- International Marketing Strategy for Services
- Strategic Marketing Planning for the Service Sector
- Research Methods

Research Element

- Dissertation