The Future of Marketing is in Services

3 Steps to Success

Study Services Marketing at Bournemouth University's world-class facilities. This Master in Science course is delivered by distance learning with online learning support and the school has been ranked No. 1 for Tourism and Hospitality in the UK. 

The newest trend in marketing management – the shift from marketing products toward marketing services – offers you the opportunity of a satisfying career whose rewards come from greater involvement with larger numbers of people. Bournemouth University now offers a unique course designed to bring you in on the cutting edge of the liveliest, challenging and personally rewarding career field to have come along in the world of marketing in our time.

The marketing of products, which will always be an important field that suits a certain kind of person, restricts your professional contacts to industry clients and their associates. Services marketing, on the other hand, brings you closer to customers, the real “end users,” and their needs and, more importantly, desires. If making people happy makes you happy, this is a career path that is perfect for you.

Here are the most important things today’s marketing managers have come to see:

The service sector is often the largest portion of the economies of developed countries. Providing quality service is the key to achieving a sustainable competitive advantage, in “experience”-oriented services such as those in tourism, hospitality, and recreation, as well as in the case of fast-selling manufactured goods.

As a result: Providing quality service is now seen as the best means of achieving a sustainable competitive advantage. Concepts such as quality management and relationship marketing are rapidly becoming the focus of industry attention.

The Bournemouth University service marketing programme is the surest way for you to get in “on the ground floor” of this exciting new trend in international marketing.